About

Broadland Drinks has a 58-year history of innovation and pioneering new types of wines, drinks and packaging formats, establishing itself as a leading sustainable drinks producer.

From their winery in Cawston, Norfolk the business has evolved from making fruit wines using local orchards in the 1960s, to making home-brew wine kits and locally fermented British Wines in the 1970s, to UK filling of imported bulk wines into bottles and bag-in-box in the 1980s, and now cans, pouches, kegs, refill stations and sustainable bottles. Following a milestone partnership with Journey’s End and Suffolk based sustainable packaging company Frugalpac in late 2023, the business is now the UK’s largest filler of ‘Frugal Bottles’. The partnership to fill and distribute Interpunkt wines in collaboration with Journey’s End Vineyards, which already have listings at All Bar One and Stonegate and Castle pubs, provides further opportunity for growth.

“Partnering with Journey’s End and Frugalpac aligns perfectly with our commitment to sustainability and innovation”. 

CEO Mark LANSLEY

With many accolades from the International Wine & Spirit Competition (IWSC) and Decanter, Broadland Drinks offers its own recognisable and popular brands such as Three Mills, Honu, R&R, Waipapa Bay, Le Soleil and La Fiesta.

Utilising data insights and deep market knowledge of consumer behaviours, it has successfully embraced 0% ranges, as well as Ready to Drink (RTD) brands such as Minivino and Twistea. The business has longstanding trading relationships  with several of the UKs national supermarket chains.

With revenues of c£38m (2023), Broadland Drinks services include:

• Brand Development and Activation
• Drinks Product Development
• Global Wine Sourcing
• Production
• Accounts Management
• Consumer Insight
• Warehousing, Logistics, Demand Planning & Distribution and renewable energy.

It’s no secret that the industry has faced significant economic challenges such as inflation, rising energy costs, reduced overall alcohol consumption and the alcohol exercise duty reforms. The loss of “Post Duty Dilution” in 2020 caused Broadland Drinks to have reduced profitability. However, proactive actions taken have started the company to trend back towards to normal profitability and the new role of Commercial Director will be instrumental in driving future profitable growth. Directors remain convinced that with their excellent team, operational capabilities, competitively priced, innovative, high quality product range, 30mL pa spare production capacity and their strong balance sheet they are in an excellent position for the future.